A reservation log template is a useful format which is mostly prepared by hotel management or staff to keep a record of all reservations made during a specific period of time. It is used to make proper checks on all reservations that are made, and if anyone refuses to stay, then management can investigate the reasons. The reservation log template aimed to help management of a hotel or resort to prepare their next marketing strategy based on real facts. There are several methods of reservation and that is the reason why only confirmed reservations are being taken into account. All those reservations which are more likely to be inquiries are taken out of this format. However, management can decide about all those reservations which were not entertained or converted into transactions.
Details of Reservation Log:
A reservation log template is a perfect document which highlights the number of reservations made and how many turned out as actual transactions. This means how many customers make reservations and how many of them appear to stay. The difference between making a reservation and not coming can be identified as a problem. If the ratio of not staying or appearing after a reservation is increasing, then management must take serious actions. This log further highlights sales queries regarding reservation and then refusal. These are actually potential clients which marketing teams can use to increase the number of customers. Hence, it is a really very interesting and useful format.
Content of Reservation Log:
There is no such standard format for this log; however, the following are a few segments which are usually kept in mind while preparing this format. It starts with customer name, address, contact details, date of arrival, number of persons, date of checkout, advance payment, payment mode, and purpose of stay. There are other columns which a hotel or management may add to based on their marketing strategy or other policies. For instance; previous stay details, desire for a special room or suite, asking for dinner reservation to check a restaurant’s response, local driver assistance, pick-and drop facility and similar kinds of facilities.
Benefits of Reservation Log:
A comprehensive reservation log may include information about rooms which are reserved, specific services like meeting hall and outdoor lunch; special transportation service, and honoring special questions. However, I shall personally not recommend this as it will simply complicate the format. A perfect format may be concise yet accurate, and must deliver the actual purpose. Adding more and more information can lead to the wrong information. Remember that this data is very vital and future planning and strategic development is fully based on this data. You can also check our travel log templates.
Why to Use Reservation Log Templates?
Here you will find different collections of this format and most of them are those formats which were previously used. Therefore, for a unique format, you will need to put in the effort. Perhaps creating a professional looking log can meet your requirements in the best way. Whether you wish to create your own log or, either you’ll have to hire a professional consultant who can design a smart reservation log for your hotel. Therefore, I’d surely suggest you go for a template which is highly convenient in both aspects; cost and ease of use. Nonetheless, here’s are a few specialized reservation log templates which you can easily download. You can add your logo and hotel or guest house details on it later.